Walmart Inc. ensures that the feedback team collects appropriate levels of feedback. Thereafter, customer grievances/concerns are tracked via emails and phone calls by the feedback-acquisition team. Thereafter, the concerns are immediately reported to the higher authorities/management of the organization. There are specific sections in the official website of the organization where the customers are free to raise their concerns and provide feedback. Thereafter, there is an acknowledgement mail sent by the feedback-team members of the organization to the concerned customers.